Rumors have been swirling that due to an ongoing lawsuit between and Facebook that the Timeline has been delayed. While it is all speculation as to what the cause is, the fact is that the roll out has been delayed significantly. When I signed up and got my Timeline in beta, it said on the developer page that this feature would be rolled out on September 29th 2011, and here we are almost a month later without the full roll out yet.

Screenshot of Facebook Timeline

Above is a screenshot of what the timeline feature will look like. I have done a bit of filling in on mine to pictures from my childhood, but I haven’t had time to do nearly as much work on it as I wanted. One thing worth noting on the Timeline that I haven’t heard much talk about yet, is the size and location of the Facebook ad unit on the new one. It will be interesting to pay close attention to that and see how click thru rates are affected once the Timline does have a full scale launch and is available to the whole Facebook population.

For those of you who may not be familiar with the Timeline yet, here is a video of it in action. Simply put, it is incredible.


Facebook will soon begin rolling out a “subscribe” button. They talked about it today on the official Facebook blog and it looks really cool. With the latest updates to privacy and sharing, you can now push content to the public and those who subscribe to your feed can see it without being your friend. This looks to be a direct blow to Google+ as it basically emulates one of their best features.

Here is a screen shot of the subscribe button:

Here is what Facebook had to say about the new feature:

Until now, it hasn’t been easy to choose exactly what you see in your News Feed. Maybe you don’t want to see every time your brother plays a game on Facebook, for example. Or maybe you’d like to see more stories from your best friends, and fewer from your coworkers.

You also couldn’t hear directly from people you’re interested in but don’t know personally—like journalists, artists and political figures.

With the Subscribe button, we’re making it easier to do both. In the next few days, you’ll start seeing this button on friends’ and others’… profiles. You can use it to:

  1. Choose what you see from people in News Feed
  2. Hear from people, even if you’re not friends
  3. Let people hear from you, even if you’re not friends

What do you guys think of this new feature? Will you be using it to increase your audience?


Facebook today has seems to have disabled the Suggest to Friends button. It appears from pages that you do not own, the link is completely missing. As of right now though, for pages that you are the administrator on, the link is still there, but is not currently functioning. It is not known currently if this is a temporary thing that Facebook has done, or if it is more permanent.

The button was a great tool for getting people to suggest your page and send out invites, and it was also a very easy way to invite your friends and family to your pages in order to get some seeder fans on your page so it wasn’t completely empty. It was however, in recent months used by many who were selling Facebook fans as a 3rd party source. The disabling / removal of this button could be to cut back on that activity.

While buying Facebook fans from 3rd parties wasn’t very productive for lead generation, it did have some use. The useful thing was to gain some initial fans so that your pages did not look blank or like they had no activity on them. After all, who wants to join a page with 10 fans, people would much rather join a page that has hundreds or thousands on it.

Question: What do you think of this new feature? Do you think that this will be temporary or is a permanent thing?


While social media marketing may be relatively new in the internet marketing world, it is starting to make a rapid impact on other areas of online marketing, including SEO rankings. While this has been speculated for quite some time, recently both Bing and Google have acknowledged that they are considering social factors into their algorithms for the SERPS.

Users have been reporting this for months now, and I began to actually notice it back in the summer of 2010 on my own projects, and the results have only grown. Taking a site that I had, I went for the typical SEO methods for gaining higher rankings. I built up backlinks, provided lots of link bait, and I actually ended up with higher quality, and a larger quantity of links than my competition. I also tweaked my site for other factors considered important for SEO, and I was still being outranked by my competitor. The only difference that could be found at all was the number of Facebook fans that our respective sites had. While both of us had a large number, the competitions number was 5 times what mine was. I analyzed everything possible, and this was the only factor I could find that he was actually better than me at.

While this seems to most SEOs like one of the smaller ranking factors, it actually makes a lot of logical sense in this day and age. Think of it this way, if you have 2 sites that you visit and both seem similar, and one has 500 fans, and the other one has 50,000, which one are you going to consider to be the more authoritative site? The answer is rather obvious. Go beyond that to Twitter, say you have 2 similar articles from 2 different sites being tweeted out, but 1 of the articles gets tweeted 1,000 times vs the other getting tweeted 10 times. Which site is more important in your eyes?

At the end of the day, even if there WERE no SEO benefits to your business by venturing into Social Media, the fact remains, there are over 500 million people on Facebook, another 200 Million on Twitter and another estimated 300 Million accounts on YouTube. If your business isn’t in front of all of these eyes already, you should be developing a strategy to take advantage of this mass audience.


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